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Introducing

The Athlete Management System (AMS)

Player stats, instant performance insights, tournament breakdowns, custom KPIs, calendars, training, and documents — all in one workspace.

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Introducing the Athlete Management Dashboard — video preview showing the AMS calendar view See how it works
Individual player performance dashboard showing tee shots, strokes gained, driving distance, accuracy, and shot outcome breakdown
Individual & team view

See every player, your way.

One player or the whole team — full stats from every round, and a ready-to-share AI report in seconds.

Player performance report showing strokes gained by category and key insights for Ewen Delample
Instant insights

Instant analysis insights.

Generate comprehensive performance insights in seconds. Review strengths, identify improvement opportunities, uncover performance trends, and quickly understand where each player should focus next — without spending hours analyzing the data yourself.

Tournament field data map showing shot locations by hole
Tournament view

Know exactly how your team played.

Detailed team performance, leaderboard standings, field insights and shot-by-shot data — broken down for every player of yours who played that tournament.

Custom KPI table comparing players across strokes gained metrics
Custom KPIs

Pick your KPIs.

Add your own set of key performance indicators, custom built for you and your organisation. See them at a glance, for every player and every round.

Team calendar for August 2026 showing color-coded training, practice, tournament, and round events by category
Calendar

One calendar for your whole team.

Create and assign events to your players. See their shared calendars — rounds, tournaments, and challenges, all in one place.

Training dashboard showing total challenges, players assigned, completion rate, and a per-player completion table
Training

Assign a challenge in seconds.

Create a training plan for your players — assign challenges from Upgame and other libraries, or create your own. Monitor completion across your whole team.

Upgame mobile app calendar view showing scheduled challenges, tournaments, and practice events
Player app

It's on their phone too.

Players get their own organisation view in the Upgame app, showing every challenge, event, and document you assign. They submit scores from their phone — you track it all right here.

AMS Agent chat answering a question about Ewen Delample's strokes gained trend over the last three months, with a trend chart and summary stats
AMS Agent

Just ask.

Type a question and get answers on player trends and round activity in seconds — grounded in your player's own roster, challenges, calendar, and tournament data.

Why switch

One platform instead of five

5 tools. Now 1.

Spreadsheets for stats, WhatsApp for scores, a shared calendar, a separate training app and a performance analyst: most coaching teams run their program across all five. Upgame AMS replaces every one of them with a single platform your players already have on their phone.

50 hours back, every month.

Building a report for every player, copying challenges from spreadsheets and sending each report out takes over 50 hours a month for a 20-player team. That's more than a full working week. Upgame AMS turns it into a few clicks, so that time goes back on the range, not behind a laptop.

AI that works for you.

No more waiting on an analyst to crunch the numbers, and no more feeding a general AI tool shot data and re-explaining context before every answer. Upgame AI already knows your players' rounds, challenges, calendar and tournaments, so insights are instant. Generate as many reports as you need each month and email them straight to players, parents or other coaches in one click.

Pricing

Tier-based

Core
Current pricesame as your Reporting Dashboard

From Reports to Athlete Management

Your Reporting Dashboard, now inside the Upgame Athlete Management System:

  • Individual and team reports, just as you see them today
  • Every round and every player in one place
  • Same login, with your full history already loaded
Nothing lost. Everything in one place.
Plus
$2,500/year

One-click insight, one view of everything

Everything in Core, plus:

  • One-click individual insights: strengths, gaps and next focus for every player, emailed to players, parents or coaches
  • Tournament view: tour-style leaderboard, field insights and shot-by-shot data for every player you had in the event
  • Calendar: one calendar for the whole team, with rounds, tournaments and practice, synced with Google Calendar
  • Training: assign challenges from the Upgame library or your own, to one player or the whole squad, and track completion every week
  • Player org view: players see every challenge and event you assign, and submit scores from their phone
  • 50 AI credits to try Pro features
Every player analysed. Every plan tracked.
Pro
$5,000/year

Your Personal Analyst

Everything in Plus, plus:

  • One-click team insights: how your whole squad is trending, where the team is losing strokes and what to work on next
  • Course prep reports: a hole-by-hole strategy for every tournament course, before your players arrive
  • Periodization summaries: training load and focus areas mapped across the season, so players peak for the events that matter
  • AMS Agent: your assistant to ask anything about your players, with answers in seconds
Your coaching staff, extended.
Head-to-head

All Features

Upgame AMS is the management layer on top of the Upgame mobile app — every round, practice session, and shot capture flows straight into the dashboards below with no separate data entry.

Feature Bryson / TCM.golf Upgame AMS
Shot-by-shot data ✕Not shown ✓Drag-drop shot map entry, captured on mobile, visualized live in AMS as a shot tracker with hole-by-hole performance for every round played
Performance stats with benchmarking ✓Vs. PGA / LPGA tour benchmarks ✓Vs. tour or own best — in addition to PGA / LPGA, benchmark against LET, Epson, WAGR Top 50, college D1, and national benchmarks like U-18 Europe
Smart player & team reports ✕Not available ✓Smart summaries for every section alongside the numbers — download as PDF or share by email in one click
Training plan / challenges ✓Coach-built plans and templates ✓Assign coach-built challenges or your own to one or multiple players, monitor completion every week
Tournament planning ✓Season tournament plan ✓Create your tournament plan on the calendar, then assign each tournament to your players — it shows up automatically on their own calendar too
Shared calendar ✕Not available ✓See each player's own calendar and their Upgame app activity — rounds, tournaments, practice — not just events you created
External system sync ✓National rankings, WAGR, handicap DB ✓WAGR, plus range and virtual performance via Trackman integration (Map My Bag, Shot Analysis) and mental performance via Vision54
Tournament leaderboard and field analysis ✕Not available ✓Leaderboard, field insights, shot-by-shot per player
Custom KPIs per federation ✕Not available ✓Add your own set of key performance indicators, custom built for you and your organisation
Chat ✕Not available ✓Communicate with players on round performance, upcoming tournaments, and assigned practice
Documents ✕Not shown ◐Coming soon — one home for team documents, shared to all players
Fitness testing battery ✓Available ✕Not available
Results watchdog ✓Available ✕Not available
Athlete management dashboard

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